Generating innovations in products, services, business processes, and business models has become more critical than ever for organizations of all types. That’s because rapid changes are continually reshaping the world of commerce:
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Product life cycles are shorter than ever.
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New competitors are emerging from unexpected places.
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Technologies are always advancing
To fulfill their missions as well as achieve and sustain competitive advantage in the face of accelerating change, organizations must keep innovating. Moreover, they can’t afford to wait passively for new ideas. They must foster an environment conducive to innovation—by cultivating creativity.
Creativity, managed effectively, can lead to innovation!
